{"id":5169,"date":"2021-08-18T14:43:00","date_gmt":"2021-08-18T12:43:00","guid":{"rendered":"https:\/\/delipop.com\/?p=5169"},"modified":"2022-02-02T14:49:15","modified_gmt":"2022-02-02T13:49:15","slug":"the-key-factors-that-shape-e-grocery-shopping","status":"publish","type":"post","link":"https:\/\/delipop.fwch.pl\/fr\/2021\/08\/18\/the-key-factors-that-shape-e-grocery-shopping\/","title":{"rendered":"Les facteurs cl\u00e9s qui d\u00e9terminent l'achat de produits alimentaires en ligne"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5169\" class=\"elementor elementor-5169\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee9af8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee9af8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d8b41d\" data-id=\"0d8b41d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-302ae0e elementor-widget elementor-widget-text-editor\" data-id=\"302ae0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Delipop a \u00e9t\u00e9 cr\u00e9\u00e9 en r\u00e9ponse au boom du e-commerce, pour r\u00e9pondre aux besoins des consommateurs modernes qui recherchent des solutions pratiques et rapides.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Comment pouvons-nous, en tant que secteur, nous adapter \u00e0 l'\u00e9volution du comportement des consommateurs dans le domaine de l'e-commerce alimentaire? Sur la base de nos propres recherches, voici les principaux facteurs qui ont eu un impact consid\u00e9rable sur la mani\u00e8re dont nous concevons et lan\u00e7ons la marque Delipop en France et au Royaume-Uni.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-535c470 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"535c470\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-314366a\" data-id=\"314366a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b31889 elementor-widget elementor-widget-image\" data-id=\"5b31889\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/delipop.fwch.pl\/wp-content\/uploads\/2021\/08\/grafika-TOP-FACTORS-1024x576.png\" class=\"attachment-large size-large wp-image-5175\" alt=\"\" srcset=\"https:\/\/delipop.fwch.pl\/wp-content\/uploads\/2021\/08\/grafika-TOP-FACTORS-1024x576.png 1024w, https:\/\/delipop.fwch.pl\/wp-content\/uploads\/2021\/08\/grafika-TOP-FACTORS-300x169.png 300w, https:\/\/delipop.fwch.pl\/wp-content\/uploads\/2021\/08\/grafika-TOP-FACTORS-768x432.png 768w, https:\/\/delipop.fwch.pl\/wp-content\/uploads\/2021\/08\/grafika-TOP-FACTORS-1536x864.png 1536w, https:\/\/delipop.fwch.pl\/wp-content\/uploads\/2021\/08\/grafika-TOP-FACTORS-18x10.png 18w, https:\/\/delipop.fwch.pl\/wp-content\/uploads\/2021\/08\/grafika-TOP-FACTORS.png 1920w, https:\/\/delipop.fwch.pl\/wp-content\/uploads\/2021\/08\/grafika-TOP-FACTORS-300x169@2x.png 600w, https:\/\/delipop.fwch.pl\/wp-content\/uploads\/2021\/08\/grafika-TOP-FACTORS-18x10@2x.png 36w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9f4457 elementor-widget elementor-widget-spacer\" data-id=\"d9f4457\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46f19e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46f19e7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d39f45\" data-id=\"7d39f45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8acd75e elementor-widget elementor-widget-text-editor\" data-id=\"8acd75e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Que veulent vraiment les gens lorsqu'ils font leurs courses en ligne ? Les facteurs \u00e9vidents qui, selon les clients, ont un impact direct sur leurs d\u00e9cisions sont les suivants :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La proximit\u00e9<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le prix\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La facilit\u00e9 d'utilisation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u2019automatisation<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Aucune surprise ici. Le facteur \"pas si \u00e9vident\" qui n'appara\u00eet pas dans ces r\u00e9sultats mais qui a un impact \u00e9norme sur l'ensemble du secteur et des op\u00e9rations est le panier minimum, qui permet d'\u00e9quilibrer les co\u00fbts de livraison et les b\u00e9n\u00e9fices. Tous les d\u00e9taillants et les acteurs du secteur doivent en tenir compte dans la croissance de leurs activit\u00e9s et le d\u00e9veloppement de nouveaux mod\u00e8les commerciaux.<\/span><\/p><p><span style=\"font-weight: 400;\">Chez Delipop, notre objectif est de satisfaire et d'aider tout ce qui pr\u00e9c\u00e8de. Nous visons \u00e9galement la livraison le jour m\u00eame. Nous avons besoin que le d\u00e9taillant effectue rapidement la pr\u00e9paration des commandes \u00e0 l'entrep\u00f4t et si cela est r\u00e9alis\u00e9 - apr\u00e8s avoir command\u00e9 vos produits alimentaires le matin, vous pourrez les r\u00e9cup\u00e9rer le soir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Lire en<\/span> <span class=\"rt-time\"> &lt;\u00a01<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>Delipop was created as a response to the boom in e-commerce, an answer for the needs of modern consumers who are looking for practical, quick solutions.&nbsp; How do we as an industry fit into the changing customers behaviour in e-grocery? Based on our own research, here are the top factors that had a huge impact&hellip;&nbsp;<a href=\"https:\/\/delipop.fwch.pl\/fr\/2021\/08\/18\/the-key-factors-that-shape-e-grocery-shopping\/\" class=\"\" rel=\"bookmark\">Lire la suite &raquo;<span class=\"screen-reader-text\">Les facteurs cl\u00e9s qui d\u00e9terminent l'achat de produits alimentaires en ligne<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":5170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/delipop.fwch.pl\/fr\/wp-json\/wp\/v2\/posts\/5169"}],"collection":[{"href":"https:\/\/delipop.fwch.pl\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/delipop.fwch.pl\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/delipop.fwch.pl\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/delipop.fwch.pl\/fr\/wp-json\/wp\/v2\/comments?post=5169"}],"version-history":[{"count":11,"href":"https:\/\/delipop.fwch.pl\/fr\/wp-json\/wp\/v2\/posts\/5169\/revisions"}],"predecessor-version":[{"id":5184,"href":"https:\/\/delipop.fwch.pl\/fr\/wp-json\/wp\/v2\/posts\/5169\/revisions\/5184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/delipop.fwch.pl\/fr\/wp-json\/wp\/v2\/media\/5170"}],"wp:attachment":[{"href":"https:\/\/delipop.fwch.pl\/fr\/wp-json\/wp\/v2\/media?parent=5169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/delipop.fwch.pl\/fr\/wp-json\/wp\/v2\/categories?post=5169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/delipop.fwch.pl\/fr\/wp-json\/wp\/v2\/tags?post=5169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}